Not all marketers are liars -- maybe low trust enabled. Thankfully some are more authentic than others. The truth is the reason we buy things is because of the stories we tell ourselves. Seth Godin is the author of six best sellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently chosen as one of "21 Speakers for the Next Century" by Successful Meetings Magazine and is consistently rated among the best speakers by the audiences he addresses. Don't watch this if you use funnels in your Power Point slides or ever wondered why 9 women working in perfect harmony can't have a baby in a month.
Thursday, February 7, 2008
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment