Race to Embrace

methtod reel cg montage classics. yum.
5 stars

Over the past 22 years I have watched science and technology accelerate it's insatiable thirst to master the senses. I believe knowing and understanding the importance of the senses decision making mechanisims in other words how the relationship to persuade decision making has been approached is myopic at best, overly rational especially in the states, and more metric than you can measure any one's imagination and ideas. A race to commodification, consistency, ease of production, efficiency justified in the end to control of power, rather than unleashing the intutive sixth sense. Connecting people with what they feel and want has never been more important--not just what can be delivered.