Emotion vs. Reason 101

Human beings are essentially motivated by their emotions, not by reason. Emotion leads to action while reason leads to conclusion. When reason and emotion are both in conflict the emotions win everytime. The real difference is the feeling you get when you see a brand. Before you can rationally understand it you intuitively get a sense or feeling of what it is that produces a postive emotion. That being the most significant difference. Certainly rationalizing is reassuring but the emotions are the most rewarding for the short and long term. If you are one who prides yourself making rational decisions I'm sorry to say you are in the very small minority. Understanding peoples feeling should always made a priority